Jeremy Daly Photography
Kitchener – Waterloo, Ontario Wedding Photographer
Client's Needs
Jeremy Daly, an Ontario wedding photographer, came to us with a unique request. He wanted consultation on improving his marketing efforts to increase lead flow, boost conversions, and ultimately book more weddings.
Our Plan
We started by focusing on lead generation. We guided Jeremy through creating a lead generation campaign. The initial launch was a success, generating over 80 leads in the first month. However, the challenge now was converting those leads into bookings.
Identifying The Issue
Upon reviewing the situation, we realized that the next problem we were running into wasn’t with the leads, but with the follow-up process. Jeremy was busy working in his business, making it difficult to follow up with new leads promptly.
Implementing The Solution
To address this, we built custom SMS and Email automations for Jeremy. These automations would message the leads encouraging them to engage in conversation. Not only that, it automatically called Jeremy seconds after a lead form was filled out. This way if he was free, he was on the phone with a lead within seconds of them showing interest in his photography services. This immediate follow-up drastically improved his engagement and conversions.
Achieving Success
With the new system in place, Jeremy saw a significant increase in engagement and conversions. He now generates more leads, gets on more calls, and closes more weddings.
